:root{--ink:#0f1a2e;--paper:#fafbfd;--surface:#fff;--muted:#64748b;--border:#e2e8f0;--accent:#1e6bff;--accent-soft:#e8f0ff;--accent-dark:#1450c4;--mint:#10b981;--mint-soft:#ecfdf5;--warm:#f59e0b;--warm-soft:#fffbeb;--coral:#f43f5e;--coral-soft:#fff1f2;--radius:16px;--radius-sm:10px;--shadow-sm:0 1px 3px rgba(15,26,46,.04),0 1px 2px rgba(15,26,46,.06);--shadow-md:0 4px 20px rgba(15,26,46,.06),0 1px 3px rgba(15,26,46,.04);--shadow-lg:0 12px 40px rgba(15,26,46,.08),0 4px 12px rgba(15,26,46,.04)}
*{margin:0;padding:0;box-sizing:border-box}
body{font-family:'DM Sans',sans-serif;color:var(--ink);background:var(--paper);-webkit-font-smoothing:antialiased;overflow-x:hidden}
html[dir=rtl]{direction:rtl}html[dir=rtl] .hero-cta svg,html[dir=rtl] .btn-login svg{transform:scaleX(-1)}html[dir=rtl] .pub-feature{flex-direction:row-reverse;text-align:right}
nav{position:sticky;top:0;z-index:100;background:rgba(250,251,253,.92);backdrop-filter:blur(16px);border-bottom:1px solid var(--border)}
.nav-inner{max-width:1200px;margin:0 auto;display:flex;align-items:center;justify-content:space-between;padding:0 32px;height:72px}
.logo{font-family:'Instrument Serif',serif;font-size:26px;font-weight:400;color:var(--ink);text-decoration:none;letter-spacing:-.5px}.logo em{color:var(--accent);font-style:italic}
.nav-links{display:flex;gap:28px;align-items:center}.nav-links a{text-decoration:none;font-size:14px;font-weight:500;color:var(--muted);transition:color .2s}.nav-links a:hover{color:var(--ink)}
.btn-login{display:inline-flex;align-items:center;gap:6px;padding:12px 26px;border-radius:100px;background:#0a52e0;color:#fff;text-decoration:none;font-size:14px;font-weight:700;letter-spacing:.3px;transition:background .2s,transform .15s;box-shadow:0 4px 14px rgba(10,82,224,.35)}.btn-login:hover{background:var(--accent-dark);transform:translateY(-1px);box-shadow:0 4px 12px rgba(30,107,255,.35)}.btn-login svg{width:14px;height:14px}.nav-links a.btn-login,.nav-links a.btn-login:hover{color:#fff;background:#0a52e0;font-weight:700}
.hero{padding:100px 32px 100px;text-align:center;position:relative}.hero::before{content:'';position:absolute;top:0;left:0;right:0;height:500px;background:linear-gradient(180deg,var(--accent-soft),var(--paper));z-index:-1}
.hero-badge{display:inline-flex;align-items:center;gap:8px;padding:6px 16px 6px 8px;border-radius:100px;background:var(--surface);border:1px solid var(--border);font-size:13px;font-weight:500;color:var(--muted);margin-bottom:28px}
.hero-badge .dot{width:8px;height:8px;border-radius:50%;background:var(--mint)}
.hero h1{font-family:'Instrument Serif',serif;font-size:clamp(42px,6vw,72px);font-weight:400;line-height:1.08;letter-spacing:-2px;color:var(--ink);max-width:800px;margin:0 auto 24px}.hero h1 em{font-style:italic;color:var(--accent)}
.hero p{font-size:18px;line-height:1.7;color:var(--muted);max-width:560px;margin:0 auto 40px}
.hero-cta{display:inline-flex;align-items:center;gap:10px;padding:16px 36px;border-radius:100px;background:var(--accent);color:#fff;text-decoration:none;font-size:16px;font-weight:600;transition:background .2s,transform .15s;box-shadow:0 4px 16px rgba(30,107,255,.25)}.hero-cta:hover{background:var(--accent-dark);transform:translateY(-2px)}.hero-cta svg{width:18px;height:18px}
.metrics{max-width:900px;margin:-20px auto 0;display:grid;grid-template-columns:repeat(4,1fr);background:var(--surface);border-radius:var(--radius);box-shadow:var(--shadow-lg);border:1px solid var(--border);position:relative;z-index:2}
.metric{padding:32px 24px;text-align:center;border-right:1px solid var(--border)}.metric:last-child{border-right:none}
.metric-value{font-family:'Instrument Serif',serif;font-size:36px;font-weight:400;color:var(--ink);letter-spacing:-1px}
.metric-label{font-size:13px;font-weight:500;color:var(--muted);margin-top:4px;text-transform:uppercase;letter-spacing:.5px}
.value-props{max-width:1200px;margin:0 auto;padding:100px 32px 80px;display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.value-card{padding:32px 28px;border-radius:var(--radius);border:1px solid var(--border);background:var(--surface);transition:transform .25s,box-shadow .25s}.value-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md)}
.value-icon{width:48px;height:48px;border-radius:12px;display:flex;align-items:center;justify-content:center;margin-bottom:20px}.value-icon svg{width:24px;height:24px}
.vi-blue{background:var(--accent-soft);color:var(--accent)}.vi-green{background:var(--mint-soft);color:var(--mint)}.vi-warm{background:var(--warm-soft);color:var(--warm)}.vi-coral{background:var(--coral-soft);color:var(--coral)}
.value-card h3{font-size:17px;font-weight:700;margin-bottom:10px;letter-spacing:-.3px}.value-card p{font-size:14px;line-height:1.65;color:var(--muted)}
.section-header{text-align:center;max-width:600px;margin:0 auto 56px}
.section-label{font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:1.5px;color:var(--accent);margin-bottom:12px}
.section-header h2{font-family:'Instrument Serif',serif;font-size:clamp(32px,4vw,48px);font-weight:400;letter-spacing:-1px;line-height:1.15;margin-bottom:16px}
.section-header p{font-size:16px;color:var(--muted);line-height:1.7}
.publishers{padding:80px 32px 100px;background:linear-gradient(180deg,var(--paper),#f1f5f9)}
.pub-grid{max-width:1100px;margin:0 auto;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.pub-features{display:flex;flex-direction:column;gap:16px}
.pub-feature{display:flex;gap:16px;align-items:flex-start;padding:20px 24px;border-radius:var(--radius-sm);background:var(--surface);border:1px solid var(--border);transition:border-color .2s,box-shadow .2s}.pub-feature:hover{border-color:var(--accent);box-shadow:0 0 0 3px var(--accent-soft)}
.pub-check{width:28px;height:28px;flex-shrink:0;border-radius:8px;background:var(--mint-soft);display:flex;align-items:center;justify-content:center;margin-top:2px}.pub-check svg{width:14px;height:14px;color:var(--mint)}
.pub-feature h4{font-size:15px;font-weight:600;margin-bottom:4px}.pub-feature p{font-size:13px;color:var(--muted);line-height:1.6}
.pub-visual{border-radius:var(--radius);overflow:hidden;background:var(--surface);border:1px solid var(--border);box-shadow:var(--shadow-lg);padding:40px 32px}
.pub-visual-header{font-size:13px;font-weight:600;color:var(--muted);text-transform:uppercase;letter-spacing:1px;margin-bottom:24px}
.rev-bar-chart{display:flex;align-items:flex-end;gap:12px;height:180px}
.rev-bar{flex:1;border-radius:6px 6px 0 0;position:relative}.rev-bar::after{content:attr(data-label);position:absolute;bottom:-24px;left:50%;transform:translateX(-50%);font-size:11px;font-weight:500;color:var(--muted);white-space:nowrap}
.rev-bar:nth-child(1){height:45%;background:#c7d2fe}.rev-bar:nth-child(2){height:55%;background:#a5b4fc}.rev-bar:nth-child(3){height:50%;background:#818cf8}.rev-bar:nth-child(4){height:68%;background:#6366f1}.rev-bar:nth-child(5){height:72%;background:#4f46e5}.rev-bar:nth-child(6){height:85%;background:#4338ca}.rev-bar:nth-child(7){height:100%;background:var(--accent)}
.rev-trend{display:flex;align-items:center;gap:8px;margin-top:36px;padding-top:20px;border-top:1px solid var(--border)}
.rev-trend-up{display:flex;align-items:center;gap:4px;font-size:14px;font-weight:700;color:var(--mint)}.rev-trend-up svg{width:16px;height:16px}
.rev-trend span{font-size:13px;color:var(--muted)}
.products{padding:100px 32px;max-width:1200px;margin:0 auto}
.prod-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.prod-card{padding:28px;border-radius:var(--radius);border:1px solid var(--border);background:var(--surface);transition:transform .25s,box-shadow .25s,border-color .25s}.prod-card:hover{transform:translateY(-3px);box-shadow:var(--shadow-md);border-color:var(--accent)}
.prod-icon{width:44px;height:44px;border-radius:10px;display:flex;align-items:center;justify-content:center;margin-bottom:16px;font-size:20px}
.prod-card h3{font-size:16px;font-weight:700;margin-bottom:8px;letter-spacing:-.2px}.prod-card p{font-size:13px;line-height:1.6;color:var(--muted)}
.prod-cat-label{grid-column:1/-1;font-size:12px;font-weight:600;text-transform:uppercase;letter-spacing:1.5px;color:var(--muted);padding:12px 0 0;border-top:1px solid var(--border);margin-top:12px}
.cta-banner{max-width:1100px;margin:0 auto 100px;padding:64px;border-radius:24px;background:var(--ink);color:#fff;text-align:center;position:relative;overflow:hidden}
.cta-banner::before{content:'';position:absolute;top:-80px;right:-80px;width:300px;height:300px;border-radius:50%;background:rgba(30,107,255,.15);filter:blur(60px)}
.cta-banner::after{content:'';position:absolute;bottom:-60px;left:-60px;width:250px;height:250px;border-radius:50%;background:rgba(16,185,129,.12);filter:blur(50px)}
.cta-banner h2{font-family:'Instrument Serif',serif;font-size:clamp(28px,4vw,42px);font-weight:400;letter-spacing:-1px;margin-bottom:16px;position:relative;z-index:1}
.cta-banner p{font-size:16px;color:rgba(255,255,255,.65);margin-bottom:32px;position:relative;z-index:1}
.cta-banner .hero-cta{position:relative;z-index:1}
footer{border-top:1px solid var(--border);padding:48px 32px}
.footer-inner{max-width:1200px;margin:0 auto}
.footer-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:32px}
.footer-links{display:flex;gap:24px}
.footer-links a{font-size:13px;color:var(--muted);text-decoration:none;transition:color .2s}.footer-links a:hover{color:var(--ink)}
.footer-langs{border-top:1px solid var(--border);padding-top:24px}
.footer-langs-title{font-size:12px;font-weight:600;text-transform:uppercase;letter-spacing:1px;color:var(--muted);margin-bottom:12px}
.footer-langs-grid{display:flex;flex-wrap:wrap;gap:8px 16px}
.footer-langs-grid a{font-size:13px;color:var(--muted);text-decoration:none;transition:color .2s}.footer-langs-grid a:hover{color:var(--accent)}.footer-langs-grid a.active{color:var(--accent);font-weight:600}
.footer-copy{font-size:13px;color:var(--muted);margin-top:24px}
@media(max-width:1024px){.value-props{grid-template-columns:repeat(2,1fr)}.prod-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:768px){.nav-links{gap:16px;flex-wrap:wrap}.hero{padding:80px 20px}.hero h1{letter-spacing:-1px}.metrics{grid-template-columns:repeat(2,1fr)}.metric{border-right:none;border-bottom:1px solid var(--border)}.metric:nth-child(odd){border-right:1px solid var(--border)}.metric:nth-last-child(-n+2){border-bottom:none}.value-props{grid-template-columns:1fr;padding:60px 20px}.pub-grid{grid-template-columns:1fr}.pub-visual{order:-1}.prod-grid{grid-template-columns:1fr}.cta-banner{margin:0 20px 60px;padding:40px 24px}.footer-top{flex-direction:column;gap:16px;align-items:flex-start}.publishers{padding:60px 20px 80px}.products{padding:60px 20px}}
@media(max-width:480px){.metrics{grid-template-columns:1fr}.metric{border-right:none}.nav-links{display:none}}



.app-monetize{padding:80px 32px;max-width:1200px;margin:0 auto}
.app-monetize-inner{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}
.app-monetize-content{display:flex;flex-direction:column;gap:20px}
.app-monetize-label{display:inline-flex;align-items:center;gap:8px;padding:6px 14px;border-radius:100px;background:#e8f5e9;color:#2e7d32;font-size:13px;font-weight:600;width:fit-content}
.app-monetize h2{font-family:'Instrument Serif',serif;font-size:38px;letter-spacing:-.5px;line-height:1.15;color:var(--ink)}
.app-monetize h2 em{color:var(--accent);font-style:italic}
.app-monetize p{font-size:15px;color:var(--muted);line-height:1.7}
.app-monetize .highlight-box{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius-sm);padding:20px 24px;font-size:14px;color:var(--ink);line-height:1.7}
.app-monetize .highlight-box strong{color:var(--accent)}
.mediation-logos{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.mediation-logos .med-badge{display:inline-flex;align-items:center;gap:6px;padding:8px 16px;border-radius:8px;background:var(--surface);border:1px solid var(--border);font-size:13px;font-weight:600;color:var(--ink);transition:border-color .2s,box-shadow .2s}
.mediation-logos .med-badge:hover{border-color:var(--accent);box-shadow:0 0 0 3px var(--accent-soft)}
.app-visual{position:relative;background:linear-gradient(135deg,#1a1a2e,#16213e);border-radius:20px;padding:40px;display:flex;flex-direction:column;gap:16px;color:#fff}
.app-visual-title{font-size:14px;font-weight:600;color:rgba(255,255,255,.6);text-transform:uppercase;letter-spacing:1px}
.waterfall-row{display:flex;align-items:center;gap:12px;padding:12px 16px;background:rgba(255,255,255,.08);border-radius:10px;transition:background .2s}
.waterfall-row:hover{background:rgba(255,255,255,.14)}
.waterfall-rank{width:28px;height:28px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:700;flex-shrink:0}
.waterfall-name{font-size:14px;font-weight:500;flex:1}
.waterfall-ecpm{font-size:14px;font-weight:700;color:#10b981}.waterfall-ecpm.blurred{filter:blur(5px);user-select:none}
.wf-gam{background:rgba(66,133,244,.3);color:#8ab4f8}
.wf-rf{background:rgba(93,120,255,.3);color:#a0b4ff}
.wf-max{background:rgba(255,107,0,.3);color:#ffb366}
.wf-lp{background:rgba(139,92,246,.3);color:#c4b5fd}
.wf-unity{background:rgba(255,255,255,.2);color:#fff}
@media(max-width:768px){.app-monetize-inner{grid-template-columns:1fr}.app-visual{order:-1}}




.lang-selector{position:relative;display:inline-flex;align-items:center}
.lang-selector-btn{display:inline-flex;align-items:center;gap:6px;padding:8px 12px;border:1px solid #ddd;border-radius:100px;background:#fff;cursor:pointer;font-size:13px;font-weight:500;color:#555;transition:border-color .2s,box-shadow .2s}
.lang-selector-btn:hover{border-color:#aaa;box-shadow:0 2px 8px rgba(0,0,0,.08)}
.lang-selector-btn svg{width:16px;height:16px;color:#888;flex-shrink:0}
.lang-selector-btn svg:last-child{width:14px;height:14px;margin-left:-2px;transition:transform .2s}
.lang-selector.open .lang-selector-btn svg:last-child{transform:rotate(180deg)}
.lang-selector .lang-dropdown{display:none;position:absolute;top:calc(100% + 6px);right:0;background:#fff;border-radius:10px;box-shadow:0 8px 30px rgba(0,0,0,.15);width:220px;z-index:1000;overflow:hidden}
.lang-selector.open .lang-dropdown{display:block}
.lang-selector .lang-search{width:100%;padding:10px 14px;border:none;border-bottom:1px solid #eee;font-size:13px;outline:none;box-sizing:border-box}
.lang-selector .lang-search::placeholder{color:#aaa}
.lang-selector .lang-list{max-height:300px;overflow-y:auto;padding:4px 0}
.lang-selector .lang-list a{display:block;padding:7px 14px;text-decoration:none;font-size:13px;color:#444;transition:background .15s}
.lang-selector .lang-list a:hover{background:#f5f6fa}
.lang-selector .lang-list a.active{background:#eef0f8;font-weight:600;color:#0a52e0}
.lang-selector .lang-list a.lhidden{display:none}

/* Blog */
.blog-preview{padding:60px 32px;max-width:1200px;margin:0 auto}
.blog-preview .section-header{text-align:center;max-width:600px;margin:0 auto 40px}
.blog-preview .section-label{display:inline-block;font-size:12px;font-weight:600;text-transform:uppercase;letter-spacing:1.5px;color:var(--accent);margin-bottom:12px}
.blog-preview h2{font-family:'Instrument Serif',serif;font-size:clamp(28px,4vw,38px);letter-spacing:-.5px;margin-bottom:12px}
.blog-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.blog-card{display:block;text-decoration:none;color:inherit;border:1px solid var(--border);border-radius:var(--radius);overflow:hidden;background:var(--surface);transition:transform .25s,box-shadow .25s;cursor:pointer}
.blog-card:hover{transform:translateY(-3px);box-shadow:var(--shadow-md)}
.blog-card-img{height:180px;background:linear-gradient(135deg,var(--accent-soft),#e0f2fe);display:flex;align-items:center;justify-content:center;font-size:48px}
.blog-card-body{padding:20px}
.blog-card-date{font-size:12px;color:var(--muted);margin-bottom:8px}
.blog-card-title{font-size:16px;font-weight:700;color:var(--ink);margin-bottom:8px;line-height:1.4}

.blog-card-excerpt{font-size:13px;color:var(--muted);line-height:1.6}
.blog-card-link{display:inline-block;margin-top:12px;font-size:13px;font-weight:600;color:var(--accent);text-decoration:none}
.blog-card-link:hover{text-decoration:underline}
.blog-view-all{text-align:center;margin-top:32px}
.blog-view-all a{display:inline-flex;align-items:center;gap:6px;padding:12px 28px;border:2px solid var(--accent);border-radius:100px;color:var(--accent);text-decoration:none;font-size:14px;font-weight:600;transition:background .2s,color .2s}
.blog-view-all a:hover{background:var(--accent);color:#fff}
@media(max-width:768px){.blog-cards{grid-template-columns:1fr}}

/* Blog listing page */
.blog-page{max-width:900px;margin:0 auto;padding:40px 32px 80px}
.blog-page h1{font-family:'Instrument Serif',serif;font-size:42px;letter-spacing:-.5px;margin-bottom:32px}
.blog-entry{display:flex;gap:24px;padding:24px 0;border-bottom:1px solid var(--border)}
.blog-entry:first-child{padding-top:0}
.blog-entry-img{width:200px;height:140px;border-radius:var(--radius-sm);background:linear-gradient(135deg,var(--accent-soft),#e0f2fe);display:flex;align-items:center;justify-content:center;font-size:36px;flex-shrink:0}
.blog-entry-body{flex:1}
.blog-entry-date{font-size:12px;color:var(--muted);margin-bottom:6px}
.blog-entry-title{font-size:20px;font-weight:700;margin-bottom:8px}
.blog-entry-title a{color:var(--ink);text-decoration:none}
.blog-entry-title a:hover{color:var(--accent)}
.blog-entry-excerpt{font-size:14px;color:var(--muted);line-height:1.7}
@media(max-width:768px){.blog-entry{flex-direction:column}.blog-entry-img{width:100%;height:160px}}

/* Blog post page */
.blog-post{max-width:760px;margin:0 auto;padding:40px 32px 80px}
.blog-post-back{display:inline-flex;align-items:center;gap:4px;font-size:13px;color:var(--muted);text-decoration:none;margin-bottom:24px}
.blog-post-back:hover{color:var(--accent)}
.blog-post h1{font-family:'Instrument Serif',serif;font-size:38px;letter-spacing:-.5px;line-height:1.2;margin-bottom:12px}
.blog-post-meta{font-size:13px;color:var(--muted);margin-bottom:32px;padding-bottom:24px;border-bottom:1px solid var(--border)}
.blog-post-content{font-size:16px;line-height:1.8;color:var(--ink)}
.blog-post-content h2{font-size:24px;font-weight:700;margin:32px 0 12px}
.blog-post-content h3{font-size:18px;font-weight:700;margin:24px 0 8px}
.blog-post-content p{margin-bottom:16px}
.blog-post-content ul,.blog-post-content ol{margin:0 0 16px 24px}
.blog-post-content li{margin-bottom:8px}
.blog-post-content blockquote{border-left:3px solid var(--accent);padding:12px 20px;margin:24px 0;background:var(--accent-soft);border-radius:0 8px 8px 0;font-style:italic}