Blog

Rewarded video is the highest-paying format but poor implementation can hurt retention. Learn placement, frequency, and reward strategies.

Floor prices are one of the most powerful levers in app monetization. Learn how dynamic floor pricing can increase your revenue.

Not sure if it is time to upgrade from AdMob? Here are five clear indicators that your app has outgrown basic monetization.

Open Bidding and header bidding both promise higher revenue. We break down the differences and when to use each.

A practical guide to integrating third-party demand sources into your mediation waterfall for higher eCPMs.

Learn how Google Ad Manager can transform your app monetization strategy.

Privacy regulations reshape mobile advertising. This guide covers GDPR, consent management, and privacy-safe monetization.

Industry benchmarks for mobile app advertising in 2026 across key dimensions.

Master the art of waterfall optimization across all major mediation platforms.

A detailed comparison to help app publishers decide which platform fits their needs.