Two Very Different Products
Google Ads is an advertiser platform for running campaigns. AdMob is a publisher platform for displaying ads in apps. One buys, the other sells.
AdMob: The Starting Point
Free, easy to integrate, provides Google demand. Supports banner, interstitial, rewarded video, native. AdMob Mediation lets you add third-party networks. Limitations: no AdX premium demand, limited floor price control, basic reporting, no direct deals.
Google Ad Manager: The Upgrade
Enterprise-grade ad serving with AdX access, granular waterfall control, line item management, direct deals, advanced reporting, and Open Bidding.
Revenue Potential
A mid-core game with 500K DAU can earn $75K-$110K/month on AdMob vs $115K-$175K/month on GAM — a potential $40K-$65K monthly uplift from the same traffic.
When to Upgrade
- Over 5-10M monthly impressions
- Significant Tier 1 traffic
- Need more demand partners
- Want advanced reporting or direct deals
RevenueFlex manages the migration from AdMob to GAM, handling setup, waterfall optimization, and ongoing management.