Blog

Learn how to set and optimize CPM floor prices to maximize revenue per impression across your mobile app ad inventory.

Discover how to balance ad revenue and in-app purchases to maximize your mobile app earnings. Learn hybrid monetization strategies that work for every user segment.

Google's Privacy Sandbox for Android is reshaping how mobile ads are targeted and measured. Here's what publishers need to understand about the key APIs, the impact on eCPMs, and how to prepare.

Rewarded video ads have become the gold standard for mobile game monetization. Learn placement strategies, frequency capping, reward design, eCPM benchmarks, and waterfall integration to maximize your ad revenue.

Plan and execute an ad mediation platform migration with minimal revenue disruption using parallel testing and data.

Explore how GDPR consent rates, ATT prompts, and TCF 2.3 affect programmatic ad revenue and what publishers can do.

Maximize revenue with app open ads using smart frequency capping, timing strategies, and eCPM benchmarks.

Understand how traditional waterfalls and unified auctions differ in revenue, latency, and transparency for publishers.

Learn how native ads boost engagement and eCPMs in mobile apps with practical integration patterns and GAM setup tips.

Compare Unity LevelPlay and AppLovin MAX mediation platforms across bidding, networks, reporting, and revenue.