Of all the variables you can control in your ad waterfall, floor prices may be the single most impactful — and the most commonly neglected. A well-tuned...
AdMob is a fantastic starting point for app monetization. It is simple, reliable, and gets you earning quickly. But as your app grows, you may start hitting...
Open Bidding and header bidding both promise higher revenue through real-time competition. But which approach works best for mobile apps? We break down the
If you are running AppLovin MAX or Unity LevelPlay as your mediation platform, you already have access to a solid set of built-in ad networks. But the real...
Mobile app publishers are constantly looking for ways to increase their ad revenue without compromising user experience. Google Ad Manager (GAM) offers one...
Privacy regulation is no longer a future concern for app publishers — it is an operational reality that directly impacts how you monetize. GDPR in Europe,...
Understanding where your app stands relative to industry benchmarks is essential for identifying optimization opportunities. This guide provides a snapshot...
In the competitive world of mobile app monetization, the difference between average and exceptional revenue often comes down to one thing: how well your...
One of the most common questions we hear from app publishers is whether they should stick with AdMob or upgrade to Google Ad Manager. The answer depends on...